What You Should Know…

Menthol flavored tobacco use in the Black Community has been a public health crisis since the 1950’s when Commercial Tobacco began its predatory marketing tactics directly targeting the Black Community.  As of 2021 approximately 85% of Black smokers smoke menthol tobacco products.  Through manipulation, marketing, and money Commercial Tobacco has negatively affected the health and well-being of the Black/African American Community.

Tobacco/Nicotine use is the single most preventable cause of disease, disability, and death in the United States. Tobacco/Nicotine use is a major contributor to the 3 leading causes of death among African American–heart disease, cancer, and stroke. Diabetes is the 4th leading cause of death among African Americans.  The risk of developing diabetes is 30–40% higher for cigarette smokers than non-smokers.

Per a study in the American Journal of Public Health, it was suggested that preventing the sale of menthol cigarettes in the United States would lead to an additional 923,000 smokers quitting, including 230,000 African Americans in the first 13 to 17 months after a ban goes into effect.  That’s why the Colorado Black Health Collaborative is fervently working to address this menthol tobacco social justice issue, because it matters!  Fighting to SAVE LIVES!

Join the CBHC Coalition Today

The Colorado Black Health Collaborative (CBHC) Coalition is a united group of grassroots community members, and representatives from community and health organizations focused on the health and well-being of the Community. The Coalition is working to raise awareness, to educate and take action against the predatory marketing of menthol (and other flavored) tobacco products in our Community.

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Education & Information

Breaking Down the Menthol Tobacco Social Justice Issue:  A History of the Problem

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Menthol Tobacco Fact Sheets

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The Flavor Trap: 85% of black deaths from tobacco are from menthol use.tobacoo fact sheet thumbnail number one.

Marketing, Manipulation, & Money: Impact of Tobacco ads on the black community.
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Menthol Tobacco Use in the Black community: Black health disparities.
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Nicotine: The Chemical in Tobacco that gets you hooked.
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Real Talk Menthol Moment Spotlight Interviews

Click to watch the entire Real Talk Series with Thelma Craig.

Tackling Menthol in the Black Community Project Symposiums/Webinar

Rising Above the Smoke! Why Menthol is a Social Justice Issue Symposium

CBHC Coalition Special Session: Speaking Truth to Power

There’s power in telling your story!  View our special CBHC Coalition special session entitled, ‘Speaking Truth to Power’ that took place on September 22th, 2021 in collaboration with the Flavors Hook Kids Denver Campaign. Special thanks to Rebecca Dubroff with the American Heart Association and our special session presenter Stephanie Clarke, founder of Shed Light: Storytelling for Social Impact.

Watch: How Long Will You Target Me?

Tobacco companies are targeting our families.  Flavored tobacco products, like menthol, are being used to hook people of color on a lifetime of nicotine addiction.  Why flavors?  Because they make tobacco products easier to smoke and harder to quit.  Give your family a chance to live a full, healthy life.

“How Long Will You Target Me” is a spoken word piece about how the tobacco industry uses flavored tobacco to target the Black Community and other communities of color.  Many thanks to spoken word artist, Ryon Everidge, for creating this original piece and shining a light on the importance of eliminating the sale of flavored tobacco products.

TMBC Project Newsletter

March 2021

May 2021

Feb 2022

Ready to Quit?


(/seˈsāSH(ə)n/) noun: the fact or process of ending or being brought to an end.

Menthol tobacco/nicotine products are highly addictive and make it extremely hard to quit. The addiction is real and African Americans have more difficulty quitting. To help, CBHC is providing vetted culturally competent tobacco/nicotine cessation services/resources to assist Black/African American tobacco/nicotine users QUIT.

Colorado quit line and logo: call 1-800-QUIT-NOW or log onto www.coquitline.org

The Colorado QuitLine

A free telephone coaching service that connects people who want to quit smoking or using other tobacco products to an experienced Quit Coach (trained Counselor). Along with individualized coaching, the telephone service offers a free supply of nicotine patches or gum. The service is free to people calling from anywhere in Colorado. Click below to hear Denise’s perspective on quitting.

Are you ready to QUIT? Click here to find out how YOU can do it.

Tackling Menthol in the Black Community Toolkit

With a focus on health equity, especially for the Black Community, this Toolkit provides information and resources for those working in the tobacco/nicotine prevention space. The purpose for the Toolkit is to aid in educating, informing, organizing, mobilizing, and taking action to help save lives. This Toolkit is a living document that will evolve with updates and the addition of new content over time.


logo: center for black health and equity

aatclc logo

The African American Tobacco Control Leadership Council (AATCLC) educates the public about the effects of tobacco on Black American and African Immigrant populations, the tobacco industry’s predatory marketing tactics, and the need to regulate the sale of menthol and all flavored tobacco products.

Saving Black Lives – Promoting Healthy Black Communities Locally & Globally:  Home | savingblacklives

public health law center logo

The Public Health Law Center supports commercial tobacco control policy change and the commercial tobacco control movement throughout the United States, developing resources on the most effective legal policy measures that health leaders and policymakers can use to control the epidemic of commercial tobacco use in the United States and abroad.

Commercial Tobacco Control – Commercial Tobacco Control | Public Health Law Center

Press Releases & Editorials

Biden Administration Bows to Tobacco Industry with New Delay on Menthol Cigarette Ban | AATCLC | April 26, 2024

New Poll:  Voters Strongly Support FDA Rule Prohibiting Menthol Cigarettes – Including 62% of Black Voters | Campaign for Tobacco-Free Kids | February 22, 2024

The Truth Must Be Told | Colorado Black Health Collaborative | September 11, 2023

FDA Inspecthttps://drive.google.com/file/d/10KXkiRTD6d7NNAcwN9YYt_JBH9vMyj1W/view?usp=sharingion Blitz Leads to More Than 180 Warning Letters to Retailers for the Illegal Sale of Youth-Appealing Elf Bar and Esco Bars E-Cigarettes | FDA | June 22, 2023

Supreme Court Will Not Review Decision Upholding LA County Flavored Tobacco Product Ban | Public Health Law Center | February 27, 2023

Opinion | Black History Has Taught Us That Big Tobacco Is Not An Ally | AATCLC | February 13, 2023

Court Issues Order Requiring Cigarette Companies to Post Corrective Statements; Resolves Historic RICO Tobacco Litigation | DOJ | December 6, 2022

Breaking: 120 Orgs Call on UN Body for Help with Menthol | ASH | August 9, 2022

President Biden to Mandate That Cigarettes Sold in the US Have Minimal or Nonaddictive Levels of Nicotine | AATCLC | June 21, 2022

Fight Against Profit Before People and Public Health | Statement by CBHC | November 27, 2021

It’s Time for the Tobacco Industry to Stop Blowing Smoke: A Menthol Ban is Long Overdue | Statement by CBHC | April 29, 2021

The Truth Needs to be Told About Why Voting Yes on a Menthol Ban is Critical | Dr. Terri Richardson | August 27, 2019

CBHC’s New Awareness Campaign Tackles Menthol Tobacco Use in the Black/African American Community | Thelma Craig | April 21, 2019

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